04.02. Englischer Fachvortrag von Dr. Rob Britton, Principal RealWorld Leadership and Adjunct Professor Georgetown University, Former Managing Director Marketing American Airlines

After a long career in the complex and challenging U.S. airline industry, Rob Britton became a consultant to a range of companies, from huge firms like GE and Delta Air Lines to new small firms.  In this lively presentation, Rob summarizes what he’s learned working for ten start-up companies in the U.S., Canada, and the UK.

The talk will be of interest to all marketing people, from big companies to small, because everyone needs to know more about start-up companies – suppliers to these firms as well as people who aspire to start a new business.

Dr. Britton is an annual guest speaker at the University of Kassel and business schools across Germany, the rest of Europe, and the Americas, including London Business School, St. Gallen, and the Yale School of Management.  He has a Ph.D. from the University of Minnesota and completed postdoctoral management training at the Wharton School of the University of Pennsylvania.


Fotograf: Ulf Schaumlöffel